Increasing Restaurant Revenue – Introduction

This is a topic that is always on the minds of restaurant owners and their management. It’s the entire reason you created the restaurant and, if you aren’t the owner, it’s the all encompassing way that you are judged by your superiors. My role as a consultant has led me to discover through trial and error many ways to increase restaurant revenue. Those of you who know me understand that I am a thorough list maker and a very goal oriented project manager. This is key to getting things done but without the list or the projects there isn’t anywhere to start. This is where I am thankful that you have found me and I look forward to charting out the paths of success one item at a time.

The order of this list will not be in order of importance or even in order of return on your investment – instead it will be in order of what I think you should get done right now. You will be able to take any of these items one by one and start on them without regard for the others.

Let me also take this time to let you know that one a personal level I am more than willing to help as well. This is what I do for a living and for a passion – feel free to email me.

You may be wondering how many episodes of increasing restaurant revenue there will be – the answer is simple, as many as it takes until you stop looking for them. The momentum I will cause your business toward increasing revenue will take care of itself in the long run but as it stands now I expect you to visit often and follow these tips. Also there are other subjects that I will discuss that aren’t just ‘Increasing Restaurant Revenue’ directly but instead extensions of one another. Consider each of these subjects introductions to the overall process and then I will publish more thorough details of that matter as we continue on this journey.

Here are some examples of the topics:

Cutting costs, driving toward the bottom line

Become unique

Increasing your SEO and overall internet presence

Improving your staff and their outlook

Customer base development

Menu design

You will be able to find all this information and more by visiting our website.


Beer Review: New Belgium 1554

Brewer: New Belgium Brewing Company
Name: 1554
Style: Belgian Dark Ale
Price: $5.50

Appearance: Pours dark brown and nearly black with ruby hues on the edges. Off-white thick head that has excellent retention. When it dissipates it leaves behind a light brown foam over the top of the brew and inherently in the lacing as well.

Smell: Initially it is reminiscent of chocolate milk and plum. Some of the more subtle scents are earth, coffee, caramel, and marshmallow.

Taste: The first flavors are chocolate, caramel, toffee, brown sugar, butter, and moist soil. The more secondary flavors include raisin and cake. There is little to no bitterness to it and hence it is not very hoppy. Very light sweetness.

Mouthfeel: Smooth and medium bodied. Crisp carbonation and a creamy finish.

Overall: The beer is modeled after a beer recipe from 1554 and it certainly maintains an old world belgian style flavor and appearance. Some of the best selling points is that though it appears deep dark and sludgy and mean it is actually smooth and creamy with notes primarily of chocolate and light coffee.